Marketing & Sales
mobi |eng | 2016-01-25 | Author:Gary Hennerberg
CHAPTER 8 STORYTELLING Use storytelling to convert the new short-term memory created with positioning/repositioning, into long-term memory in the hippocampus. With an engaging story and a new angle, you can ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2010-07-14 | Author:Leslie de Chernatony
average yearly increases in net income; average yearly return on investment; and average yearly increases in share price. They were critical of the strong culture–performance theory. While everyone in a ...
( Category:
Industries
December 2,2017 )
mobi |eng | 2012-05-09 | Author:Rob Eagar [Eagar, Rob]
1. Focus on quantity over quality When it comes to Amazon customer reviews for your book, keep in mind that quantity trumps quality, regardless if most reviews are positive or ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2009-05-17 | Author:Judie Lannon & Merry Baskin
Unless such questions are answered, no one can start to set advertising budgets. They cannot be set by some formula in the marketing department. 2. On the basis of these ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2015-02-19 | Author:Matthew Willcox
Having confidence in one’s ability to complete tasks or achieve goals is called self-efficacy. Marketing can really help people reach this state, which can be emotionally and functionally beneficial for ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2007-12-17 | Author:Linda Kaplan Thaler & Robin Koval
Stop Listening Sometimes we’re so focused on what someone says that we forget to read the other person’s nuances and gestures. As Barbara and Allan Pease put it in their ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, epub |eng | 2014-08-17 | Author:David Meerman Scott
Good for You, but What about the Rest of Us? While doing business without salespeople like Tesla and Atlassian might seem tempting, for many organizations that's just not possible. After ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2015-03-03 | Author:Beverly Flaxington
Activity: Increasing Referrals To increase referrals, put a systematic approach in place that: Plants the seed up front that your firm grows when the clients are feeling “successful” and eager ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2009-02-18 | Author:Al Ries & Laura Ries
Multiple brands are not for everybody. In our consulting work, we find that most large companies strongly resist the idea of launching new brands. On the other hand, most small ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2008-05-01 | Author:Lawrence L. Steinmetz & William T. Brooks
The “So...” response actually causes the prospect to demand a sales presentation from you. One more time. When the prospect says, “You guys are 20 percent higher than anybody else,” ...
( Category:
Management & Leadership
December 2,2017 )
mobi |eng | 2013-03-25 | Author:Mack Collier [Collier, Mack]
How Do You Create a Killer Influencer or Fan Outreach Program? Since we are talking about what does (and does not) make an effective outreach program, let’s go ahead and ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2012-10-09 | Author:Nichole Kelly [Kelly, Nichole]
The second dashboard allows the management team to dig a little deeper into the social media metrics, while still providing a high-level overview. You’re probably asking the same question that ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2012-05-21 | Author:Philip Kotler & David Hessekiel & Nancy Lee [Kotler, Philip]
Case #1: Pepsi Refresh—Creating Community Good Will and National Attention When Indra Nooyi became CEO of PepsiCo in 2006, she promised herself that she would make PepsiCo “into one of ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2014-02-19 | Author:Gini Dietrich [Dietrich, Gini]
Build Relationships and Let the Rest Fall into Place Let’s say you have a great company. You behave ethically. You have great stories to tell. Your employees are active in ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2014-01-27 | Author:Lee B. Salz [Salz, Lee B.]
Sales Rebound In addition to figuring out which candidates want any sales job, another revenue investment pitfall to avoid is what I call sales rebound. Think of your dating days, ...
( Category:
Marketing & Sales
December 2,2017 )
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